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A Hotspot for “Capital” – A University-Specific Market Assessment of the 2025 Coffee Vending Machine Industry
2025-06-23
In the domestic market, Luckin Coffee’s per capita spending is roughly between ¥20 and ¥30, while Starbucks’ is around ¥40 or higher.
Other coffee shops of all sizes offer a wider range of coffee prices, but one thing is certain: they rarely sell coffee for more than ¥10.
So, for college students who already struggle to make ends meet in their daily expenses, is coffee merely a luxury to be savored only occasionally?
The answer is clearly no.
The best solution currently available for enabling college students to enjoy high-quality coffee is coffee self-service vending machines.
Its core operational logic is simple: coffee vending machines don't require hiring a large number of staff like traditional coffee shops, and they also have lower rent and utility costs, making their selling prices naturally more affordable.
Moreover, the coffee vending machines operate 24 hours a day, and are strategically placed in locations such as teaching buildings, self-study rooms, and dormitory areas—perfectly catering to college students’ consumption needs for “boosting energy while studying” and “convenient, nearby purchases.”
However, one point to note is that currently, self-service coffee machines on the market come in three main types: instant, capsule, and freshly ground.
Among them, the most popular model among college students is undoubtedly the freshly ground coffee machine.
We can get a firsthand look at the charm of freshly ground coffee machines through Loyalsuns’ visit to Hebei University of Science and Technology.
Loyalsuns has become a hit at Hebei University of Science and Technology. In addition to its beverage taste rivaling that of coffee shops, it can also be attributed to the following factors:
First: Easy and quick to purchase.
The Loyalsuns coffee vending machine comes standard with a 32-inch touch-screen display for easy selection. The beverage descriptions and images are presented intuitively, and the purchasing process is straightforward. Moreover, during the preparation stage, freshly brewed coffee is made in a short time—ready to be served immediately. Even for more elaborate specialty coffees such as cappuccinos and macchiatos, the preparation time is only about one minute.
The most crucial point,
The Loyalsuns coffee vending machine seamlessly integrates “commercial economics” into campus life, perfectly blending into areas such as classrooms, self-study rooms, and multi-purpose activity spaces, making it effortless for students to grab a coffee whenever they like.
This advantage—particularly in terms of “time cost” and “instant gratification”—far surpasses that of “takeout coffee” and “store-bought coffee,” and better aligns with students’ consumption mindset of “staying comfortably at home.”
Second: It has strong ice-making endurance.
This goes without saying—especially in summer, this advantage ensures that students can conveniently and continuously purchase items at specific times (such as during breaks or before and after meals) without running out of stock.
Third, there is a wide variety of beverages available.
The Loyalsuns coffee vending machine can prepare mainstream coffee flavors such as American-style coffee, latte, and mocha, as well as a variety of fruit juices and milk teas, catering to the diverse taste preferences of young college students and other young people.
Precisely because of the wide variety of options available, Loyalsuns self-service coffee vending machines also possess the attribute of a “social platform”—as illustrated in the video by scenarios such as “helping foreign teachers buy coffee” or “sharing bubble tea with your girlfriend.”
Fourth, Loyalsuns has seamlessly integrated into the university’s payment ecosystem. Simply put, it not only supports WeChat Pay and Alipay but also campus card payments. In particular, campus card payments are equally applicable overseas.
It’s worth noting that Loyalsuns offers a one-stop coffee vending machine solution. Campus card payment is just one of many features; Loyalsuns is fully capable of tailoring its solutions to meet the specific needs of universities in different countries, even providing customized, large-scale turnkey solutions. This enables users both domestically and internationally to enter the university market in a standardized, regulated, and systematic manner.
△Hebei University of Political Science and Law
△University of Technology Sydney
△ Korea Hapdong University
Therefore, in addition to Hebei University of Science and Technology, domestic institutions such as Hebei University of Political Science and Law, as well as international universities like Korea’s Kyung Hee University and Australia’s University of Technology Sydney, all feature Loyalsuns coffee vending machines.
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